Role

Creative Lead

Services

Creative Direction

Collaborators

Apple Marketing

Hufton+Crow

Apple

For over a decade, I've spearheaded the photography program for Apple Retail, featuring prominently across Apple.com, PR materials, and diverse marketing campaigns.

Entrusted with capturing the innovative essence and sleek design of Apple stores, my work has translated these physical spaces into globally resonant, compelling visuals.

Collaborating closely with a dynamic marketing team, I've played a pivotal role in shaping the visual narrative of Apple's retail presence, ensuring that every new store opening authentically reflects the brand's commitment to innovation.

View Site

Role

Creative Lead

Services

Creative Direction

Collaborators

Apple Marketing

Hufton+Crow

Apple

For over a decade, I've spearheaded the photography program for Apple Retail, featuring prominently across Apple.com, PR materials, and diverse marketing campaigns.

Entrusted with capturing the innovative essence and sleek design of Apple stores, my work has translated these physical spaces into globally resonant, compelling visuals.

Collaborating closely with a dynamic marketing team, I've played a pivotal role in shaping the visual narrative of Apple's retail presence, ensuring that every new store opening authentically reflects the brand's commitment to innovation.

View Site

Role

Creative Lead

Services

Creative Direction

Collaborators

Apple Marketing

Hufton+Crow

Apple

For over a decade, I've spearheaded the photography program for Apple Retail, featuring prominently across Apple.com, PR materials, and diverse marketing campaigns.

Entrusted with capturing the innovative essence and sleek design of Apple stores, my work has translated these physical spaces into globally resonant, compelling visuals.

Collaborating closely with a dynamic marketing team, I've played a pivotal role in shaping the visual narrative of Apple's retail presence, ensuring that every new store opening authentically reflects the brand's commitment to innovation.

View Site

The role transcended mere photography, playing a key part in Apple's strategic retail expansion to 15 new countries. This endeavor required meticulous attention to detail and a deep appreciation for cultural diversity, fostering a customized visual approach that resonated with Apple's global identity.

Outcome

The outcome was the creation of visually stunning experiences across more than 500 Apple stores worldwide. These efforts played a crucial role in the successful launch of Apple products and initiatives, significantly bolstering the company's global presence and leaving a lasting impact on its retail and brand narrative.

Up Next

Winter Release

Product upgrade