Our Task
Gracefully introduce the new and existing features to our homepage and make it as relevant as possible to our users needs.
As we approach the tasks at hand, envisioning the user experience through the eyes of a first-time visitor becomes paramount. Our goal is to captivate and compel individuals to continue scrolling, ensuring a seamless and engaging journey. We aim to establish coherence down the page, creating a fluid and intuitive experience that guides users seamlessly through content. Beyond the transactional nature typically associated with Airbnb.com, our focus is to position it as a destination in itself.
Outcome
2021 Winter Release of 50+ Upgrades was translated into 47 different languages spread across 8 product and marketing surfaces.