Challenge
In our endeavor to create an unforgettable user experience, we recognized the need for refinements in our existing product to better cater to multi-day adventures.
This involved creating an immersive approach to showcase each adventure's diverse activities, travel destinations, culinary experiences, and lodging accommodations. Through this process, we not only aimed to elevate the overall user journey, but also to spotlight the incredible local hosts.
Creative Approach
Kicked off with a surprise enactment by actual Airbnb guests worldwide, we orchestrated an integrated campaign encompassing a film, in-app components, social media content, and product marketing for a global category launch.
To accompany the product marketing landing page, a fresh brand identity was crafted, showcasing the latest adventures. Every experience was enriched with immersive photography and compelling videos, weaving a visually captivating narrative.
The development of a new platform went beyond presenting essential journey information; it also adeptly conveyed the distinctive story behind each adventure.
Outcome
The adoption of a storytelling approach not only bolstered user engagement, evident in the prolonged visit durations on the site, but also redefined the benchmarks for product storytelling. This campaign established a new standard in narrative effectiveness, yielding tangible and positive outcomes for the brand.
